WE LOVE FJÄLLRÄVEN!
Nu är det måndag och ytterligare en lärorik vecka väntar. Här har ni en någorlunda inblick på hur vår vecka kommer att se ut:
TISDAG - Basement inventory
ONSDAG - Skyltfönster - Kungsgatan på förmiddagen och Sveavägen på eftermiddagen
TORSDAG - Intervjua vår mentor, workbook med Tierra
Här är ett exempel på en fråga vi fått och hur vi svarat:
QUESTION
I wonder about the policy of mens vs women's garments. Sometimes the exact same item is available, under the same name as a M or W version. Sometimes the same item is marketed under different names, one for the M and one for the W, sometimes there is a slight variation. Then there are some unisex items but others that arguably could be unisex are listed as M only. Often retailers will show these items as unisex. When the product videos show only the men's versions it is unclear if there is a women's version and if so, what it is called. Sometimes this is mentioned, but usually not. So help clear up this "gender confusion"! Thanks
ANSWER
In most cases the garments are exactly the same, technically, but it’s a difference in fit since women and men often have different body types and therefor the tags says “women” or “men”.
An example of this is that actually the Keb trousers and the Keb women trousers are the same but instead of putting a “unisex tag” on it, Fjällräven choose to name them different since the fit is different.
The thing is, men tend to refuse buy products tagged “women”, while women don’t seem to have a problem buying “men things”. A quite funny story is that Fjällräven had to make an exact same copy of one of the best selling trousers Karla and name it Karl so that men would feel comfortable buying and wearing it.
Many of the products has been In Fjällräven’s assortment for over twenty years so for some particularly products the original name and style is kept for the sake of maintaining background and genuineness - when it’s equally suitable for men and women in fit and function.
We hope that this has cleared the “gender-confusion” up. Great question by the way! Very interesting.
I wonder about the policy of mens vs women's garments. Sometimes the exact same item is available, under the same name as a M or W version. Sometimes the same item is marketed under different names, one for the M and one for the W, sometimes there is a slight variation. Then there are some unisex items but others that arguably could be unisex are listed as M only. Often retailers will show these items as unisex. When the product videos show only the men's versions it is unclear if there is a women's version and if so, what it is called. Sometimes this is mentioned, but usually not. So help clear up this "gender confusion"! Thanks
ANSWER
In most cases the garments are exactly the same, technically, but it’s a difference in fit since women and men often have different body types and therefor the tags says “women” or “men”.
An example of this is that actually the Keb trousers and the Keb women trousers are the same but instead of putting a “unisex tag” on it, Fjällräven choose to name them different since the fit is different.
The thing is, men tend to refuse buy products tagged “women”, while women don’t seem to have a problem buying “men things”. A quite funny story is that Fjällräven had to make an exact same copy of one of the best selling trousers Karla and name it Karl so that men would feel comfortable buying and wearing it.
Many of the products has been In Fjällräven’s assortment for over twenty years so for some particularly products the original name and style is kept for the sake of maintaining background and genuineness - when it’s equally suitable for men and women in fit and function.
We hope that this has cleared the “gender-confusion” up. Great question by the way! Very interesting.
Nu på eftermiddagen håller vi på med förberedelsere till vårt skyltfönster. En massa spikande och häftande krävs så vi blir nog kvar några timmar till.
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